Today (2/5/20), we had the pleasure of hearing Jennifer Jurgens of 1 Bold Step speak on the Modern Marketing Journey.
Key Takeaways •Marketing is drastically different than it was 20, even 10 years ago •Marketing should be in relationship with the customer throughout their journey •Everything Marketing does needs to be measurable •Sales & Marketing share responsibility for revenue generation •Marketing needs to hire data experts, technologist, and geeks as well as creatives and designers •Marketing must learn to adapt quickly to keep up with changing markets and technology •Your sales and marketing process should drive your software decisions (and not vice versa) Click the image for the full presentation
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AuthorByron Center Chamber of Commerce is organized to promote business growth and development which enhances the community. Members represent a broad cross section of the community including retail, governmental, educational, professional, and agricultural organizations. ArchivesCategories |